The Cold War

It's a three-way cold war - Selecta vs. Magnolia vs. Nestle. But consumers are loving it!

The other day, Robinsons supermarket showcased Nestle Ice Cream's promo of their newest flavors Chunky Mocha and Ultimate Banana Ice Cream selling at P5.00 per cone. Hey, I'm la cheapa, the queen of all cheapskates and I am absolutely enjoying this promo!

But of course, not be outdone, the newly relaunced Magnolia Ice Cream, is also selling their new flavors at P5.00 per cone in a Tropical Foodmart outlet a few days ago.

This ploy is actually a great way to sample new products. For Nestle, a half gallon of their new flavors costs P170.00 so they're getting their money back, or at least the product at cost, with the P5.00 pricing.

Now, Selecta better wake up and either do something similar, or offer an add-on to their per scoop selling, while we, the consumers, enjoy buying cheap and delicious ice cream!

You can never get away from brands

A day in your life is always filled with the brands you use. Whether it's your usual cooking oil that has been used by your family for generations, or the latest Manolo Blanick shoes you are saving up for, there is a process that happens before you even decide to buy them and use them. And it's not just having these product made, it's about awareness of these brands so you can buy them, use them and ultimately, make them a part of your life, one way or another.